Goal: To add Google Analytics 4 to a site using Google Tag Manager and verify that it is working properly.
Ideal Outcome: Google Analytics 4 is properly added & configured without any technical issues.
Prerequisites or requirements: You need a Google Analytics 4 account created. Also, you should have installed Google Tag Manager on your site.
Why this is important: Google Analytics is the most popular tool to measure website data to gather visitor insights. With it, you will be able to know the amount of traffic you are getting, and how your visitors are behaving inside your website.
Where this is done: In Google Tag Manager and Google Analytics.
When this is done: Only once—the first time you install Google Analytics.
Who does this: The person responsible for website management, or analytics.