The spreadsheet makes it easy for you to create and keep track of all the UTM campaigns you and/or your team creates.1.
First, you need to understand best practices to enter your campaign information in the sheet:
- Fill out the campaign information (source, medium, name, term, and content).
- Avoid using special characters. Stick to letters and numbers.
- This spreadsheet will give you an URL that will:
Always use lowercases. 1. Why:
Google Analytics UTM tags are case-sensitive. You do not want to miss data by being unsure whether or not you’ve cased a certain campaign. ii.
Never use spaces, instead, will always replace them by dashes. 1. Why:
Spaces aren’t allowed in URLs, instead they are encoded into %20 character groups. You should also have a rule in your organization to normalize how spaces should be handled and keeping it consistent, this spreadsheet does it for you.