Goal: To add the Facebook pixel to your site.
Ideal Outcome: The Facebook pixel is properly installed without any technical issues.
Prerequisites or requirements: You can only do this once you have installed Google Tag Manager on your site. You should have also already set up a Facebook Ads Account using Business Manager.
Why this is important: Facebook Pixel is essential if you want to use Facebook advertising. With this pixel, you can create remarketing audiences and set up conversions for your campaigns.
Note:If you are using Shopify do not follow this instruction
Where this is done: In Google Tag Manager and your Facebook Ads manager.
When this is done: Only once—the first time you install the Facebook pixel.
Who does this: The person responsible for website management, analytics, or paid advertising.