3. Mark all the lines accordingly as “Done” or “Not Required”. Note:
Usually all should be marked as “Done”, make sure you have a good reason to mark one as “Not Required
a. Google Tag Manager:
Mark as “Done” if you have Google Tag Manager running on your landing page.
b. Facebook Pixel Tag:
Mark as done if you have the Facebook pixel on your landing page. Note:
You can check if the Facebook pixel is on your landing page by following this SOP
, refer to the chapter ‘QA-ing the Facebook Pixel’. If you don’t have the Facebook Pixel on your website you can follow the steps detailed in the same SOP.
c. Facebook Conversion Tracking:
Mark as done if you have the Facebook conversion tracking on your landing page.
d. Google Analytics Tag:
Mark as done if you have Google Analytics on your landing page. Note:
You can check if you have Google Analytics on your landing page by following this SOP, refer to the chapter ‘Verify your set up with Google Tag Assistant’. If you don’t have Google Analytics implemented on your website, you can follow the steps detailed in the same SOP.
e. Google Analytics Conversion Tracking:
Mark as done if you have Google Analytics Conversion Tracking on your landing page.
f. Email Service Provider Integration:
Mark as done if you have integrated your ESP.Note:
If you are using Instapage and Mailchimp you can follow the guide on how to do the integration here
g. Form Submission:
If you have tested submitting the form on the landing page (both on desktop and mobile), and confirmed that the lead was correctly recorded, mark it as ‘Done’.
h. 302 Redirect test:
If you are running A/B tests, check if your tool is using redirects to send users to the different versions. If it is, check if 302 Redirects are being used instead of 301 Redirects.
i. Thank You Page Created:
If you choose to send the users to a “Thank you” page once they have submitted the form, mark as ‘Done’.
j. Spell Checked:
If you have run your landing page through a spell checker mark as ‘Done’.
k. Sharing Buttons:
If you have shared your landing page on Facebook, Google+, Twitter, and LinkedIn and the title, the image, and the description look OK, mark it as ‘Done’.
l. Terms and Conditions:
If you have the Terms and Conditions (or a link for those) on your landing page, mark as ‘Done’.
You can turn on GPDR compliance under ‘Scripts and GPDR’ on Instapage: