For the purpose of this SOP, we used a fictional wedding venue in New Hampshire that is just building their website and wants to make sure couples will find them when searching Google for venues in the area.
Consequently, the entire SOP is created around the same idea, just to give you an example of how a keyword research and mapping process should look like. Of course, all of the steps described hereon will be adjusted to suit your particular business needs.
1. Go to http://kwfinder.com.
2. Think of what your future clients would search for to find your business. For the purpose of the examples in this SOP, we will imagine we are looking for a wedding venue in New Hampshire and start from there.
3. Set your business’ location using the box in the middle of the page (this is set by default to “Anywhere”, but you can change it by clicking on it and entering your own desired location).
a. Our suggestion is this: use a broader location (country) in the beginning - you can narrow it down by using a specific search term (e.g. “wedding venue New Hampshire”, the primary keyword we used in the example). Doing this will help you find more keywords (both general and location-specific).
4.Enter your search term in the box saying “Enter keyword”. Click on “Find Keywords” button or hit the “Enter” button on your keyboard.
a. A list of keywords will appear on the page. Next to each of them, you will see the number of average monthly searches (in the “Search” column), as well as the difficulty score of ranking for that particular keyword (in the “Difficulty” column).