Time Estimates

Please find approximate time estimates for routine tasks.

Uncommon tasks that are not listed here would
be tracked manually.

Time Estimates

What are the estimated times for routine tasks related to Meta ads management?

Tasks Breakdown

How are various tasks like account setup, audience research, and campaign management divided time-wise?

Ongoing Optimization

How much time is needed for ongoing ad campaign optimization and monitoring?

Summary Time Estimates

  • Account Setup and Structure (2-3 hours)
  • Audience Research and Targeting (3-4 hours)
  • Ad Creation (4-6 hours)
  • Campaign Setup (2-3 hours)
  • Pixel and Conversion Tracking Setup (2-3 hours)
  • Initial Optimization and Testing (3-4 hours)
  • Ongoing Management and Optimization

(6-10 hours per month)

Detailed Time Estimates →

  • Account Setup and Structure (2-3 hours)
  • Keyword Research and Analysis (3-4 hours)
  • Ad Group Creation (2-3 hours)
  • Ad Copy Creation (multiple variations) (3-4 hours)
  • Landing Page Setup/Optimization (2-4 hours)
  • Conversion Tracking Setup (1-2 hours)
  • Campaign Settings Configuration (1-2 hours)
  • Initial Bid Strategy Setup (1 hour)

hours per month)

(15-23 hours per month)

Detailed Time Estimates →

  • Project Kickoff Meeting (2-3 hours)
  • Project Scope Definition (3-4 hours)
  • Project Plan Creation (4-6 hours)
  • Resource Allocation (2-3 hours)
  • Setting Up Project Management Tools (2-3 hours)
  • Initial Team Briefing (1-2 hours)
  • Monthly check of website maintenance using a checklist (1-2 hours

(15-26 hours per month)

Detailed Time Estimates →

Detailed Time Estimates for Facebook/Instagram Ads

Total Initial Setup Time 16-23 hours
Account Setup and Structure 2-3 hours
Audience Research and Targeting 3-4 hours
Ad Creation 4-6 hours
Campaign Setup 2-3 hours
Pixel and Conversion Tracking Setup 2-3 hours
Initial Optimization and Testing 3-4 hours
Ongoing Management and Optimization 8-10 hours per month
Total Initial Setup Time 16-23 hours

Account Setup and Structure (2-3 hours)

  • - Creating Business Manager account (30 minutes)
  • - Setting up ad account and payment method (30 minutes)
  • - Defining campaign structure and objectives (1-2 hours)
  • - Setting up existing BM and providing access (30 minutes)
01/7

Audience Research and Targeting (3-4 hours)

  • - Analyzing target demographics (1 hour)
  • - Creating custom audiences (1 hour)
  • - Setting up lookalike audiences (30 minutes)
  • - Defining interest-based targeting (30-90 minutes)
02/7

Ad Creation (4-6 hours)

  • - Copywriting for ad texts (1-2 hours)
  • - Designing visual assets (2-3 hours)
  • - Creating multiple ad variations (1 hour)
03/7

Campaign Setup (2-3 hours)

  • - Setting up campaigns in Ads Manager (1 hour)
  • - Configuring ad sets and placements (30-60 minutes)
  • - Setting budgets and bidding strategies (30 minutes)
04/7

Pixel and Conversion Tracking Setup (2-3 hours)

  • - Installing Meta Pixel on website (30-60 minutes)
  • - Setting up custom conversions via Conversion API (3 hours)
  • - Testing pixel and conversion tracking (1 hour)
05/7

Initial Optimization and Testing (3-4 hours)

  • - A/B testing ad variations (1-2 hours)
  • - Adjusting bids and budgets (30 minutes)
  • - Refining targeting based on initial results (1-2 hours)
06/7

Ongoing Management and Optimization (6-10 hours per month)

  • - Daily performance monitoring (1 hour per week)
  • - Weekly report generation and analysis (1 hour per week)
  • - Bid and budget adjustments (1 hour per week)
  • - Audience refinement (1 hours per month)
  • - Creating new ad variations (2 hours per month)
07/7

❗️ Note: Ongoing monthly Meta Ads management starts from 6 hours per month

Ongoing Monthly Tasks

Daily Performance Monitoring 1 hour/week (4 hours/month)
Bid Adjustments 1 hour/week (4 hours/month)
Keyword Optimization 1 hour/month
Ad Copy Testing and Optimization 1 hour/month
Budget Management 1 hour/month
Quality Score Improvement 1 hour/month
Negative Keyword Management 1 hour/month
Performance Reporting 1 hour/month
Total Ongoing Monthly Management 8 hours/month

Daily Performance Monitoring (1-5 hours/month)

  • - Reviewing key metrics (15 minutes daily)
  • - Identifying and addressing immediate issues (as needed)
01/8

Bid Adjustments (1-5 hours/month)

  • - Analyzing keyword performance (1 hour/week)
  • -Adjusting bids based on performance (1 hour/week)
02/8

Keyword Optimization (1-3 hours/month)

  • - Identifying new keyword opportunities (1 hour)
  • - Pausing underperforming keywords (30 minutes)
  • - Expanding keyword match types (30 minutes-1 hour)
03/8

Ad Copy Testing and Optimization (1-3 hours/month)

  • - Creating new ad variations (1 hour)
  • - Analyzing ad performance (30 minutes)
  • - Implementing winning ad copies (30 minutes-1 hour)
04/8

Budget Management (1-2 hours/month)

  • - Reviewing budget allocation (30 minutes)
  • - Adjusting budgets based on performance (30 minutes-1 hour)
05/8

Quality Score Improvement (1-3 hours/month)

  • - Analyzing Quality Score factors (1 hour)
  • - Implementing improvements to ads and landing pages (1-2 hours)
06/8

Negative Keyword Management (1-2 hours/month)

  • - Reviewing search terms report (30 minutes)
  • - Adding new negative keywords (30 minutes-1 hour)
07/8

Performance Reporting (1-3 hours/month)

  • - Gathering and analyzing data (1 hour)
  • - Creating comprehensive report (1-2 hours)
08/8

❗These estimates can vary based on account size, industry competitiveness, and specific client needs. Complex accounts or those requiring frequent changes may require additional time.

❗️ Note: Ongoing monthly Google Ads management starts from 8 hours per month

Time Estimates for Project Management in Digital Marketing

One-Time Tasks Time Estimate
Project Kickoff Meeting 2-3 hours
Project Scope Definition 3-4 hours
Project Plan Creation 4-6 hours
Resource Allocation 2-3 hours
Setting Up Project Management Tools 2-3 hours
Initial Team Briefing 1-2 hours
Monthly check of website maintenance using a checklist 0.5 hour
Total One-Time Setup 14-26 hours

 

Ongoing Monthly Tasks Time Estimate
Weekly communication with PPC specialists 1-2 hours/month
Weekly KPI reports 1 hour/month
Monthly KPI reports 1 hour/month
Daily task formation and control 4-12 hours/month
Weekly meeting with customer 4 hour/month
Budget planning and control 1 hour/month
Team communication check ins (chat, calls)
4-20 hours/week
Total Ongoing Monthly Management 15-40 hours per month

❗These estimates can vary based on project complexity, team size, and specific client requirements.

❗️ Note: Ongoing monthly management starts from 15 hours per month

Time Estimates for Digital Marketer

New Project Launch

One-Time Tasks Time Estimate
Initial Client Consultation 2-3 hours
Market Research and Competitor Analysis 8-10 hours
Digital Marketing Strategy Development 10-15 hours
Website Audit and Optimization Plan 6-8 hours
Social Media Accounts Setup/Optimization 4-6 hours
Google Analytics and Tag Manager Setup 3-4 hours
Google Ads Account Setup 4-6 hours
Meta Ads Account Setup 4-6 hours
Email Marketing Platform Setup 3-4 hours
Content Calendar Creation (3 months) 6-8 hours
Landing Page Design Brief 3-4 hours
Initial Ad Creatives Development 5-7 hours
Tracking and Reporting Setup 4-5 hours
Team Onboarding and Task Distribution 3-4 hours
Client Presentation and Approval 2-3 hours
Total for New Project Launch 72-100 hours

Total for New Project Launch 72-100 hours

❗️ Note: These estimates can vary based on project complexity, industry, client needs, and the specific mix of services required. Some tasks may overlap or require different time allocations depending on the project's unique requirements.

Time Estimates for Design Works

Design Task Time Estimate
Banner (2 sizes, 2 languages) 1 hour
Banner (3 sizes, 2 languages) 1-3 hours
Banner (3 sizes, 3 languages) 1-3 hours
Motion banner
(1 size, 1 language)
2-4 hours
Motion banner
(2 sizes, 2 languages)
2-3 hours
Motion banner
(3 sizes, 2 languages)
2-3 hours
Motion banner
(3 sizes, 3 languages)
2-4 hours
Website design – Desktop per page 2-3 hours
Website design – Mobile per page 1-2 hours

❗These estimates can vary based on design complexity, client revisions, and specific requirements.

Time Estimates for SEO Works

Task Time Estimate
Initial SEO Audit 8-12 hours
Keyword Research and Analysis 6-8 hours
On-Page SEO Optimization (per page) 1-2 hours
Technical SEO Implementation 10-15 hours
Content Strategy Development 5-7 hours
Content Creation
(per 1000-word article)
4-6 hours
Link Building
(per high-quality backlink)
2-3 hours
Local SEO Setup 5-7 hours
SEO Reporting Setup 3-4 hours
Monthly Performance Analysis 3-4 hours

❗These estimates can vary based on website size, competition level, and specific client requirements.

Time Estimates for Email Marketing Works

 

Task Time Estimate
Email Strategy Development 6-8 hours
Email Template Design 3-5 hours
Email Content Creation
(per email)
2-3 hours
List Segmentation 2-4 hours
A/B Testing Setup 2-3 hours
Campaign Setup
and Scheduling
1-2 hours
Performance Tracking Setup 2-3 hours
Monthly Campaign Analysis 3-4 hours
List Management and Cleaning 2-3 hours/month

❗These estimates can vary based on campaign complexity, list size, and specific client requirements.

Time Estimates for Copywriting Works

 

Task Time Estimate
Social Media Ad Copy
(per platform)
1-2 hours
Google Ads Copy (per ad group) 2-3 hours
Website Copy (per page) 3-5 hours
Email Copy (per email) 2-3 hours
Meta Ads Copy
(per ad set)
2-3 hours
Blog Post (500-1000 words) 3-5 hours
Product Description
(per item)
1-2 hours
Press Release 3-4 hours
Landing Page Copy 4-6 hours
Video Script (per minute) 1-2 hours

❗These estimates can vary based on research required, client revisions, and specific project complexities.

Detailed Scope of Work for Website Development

01. Landing Page (Tilda) - 15-25 hours

 

Task Time Estimate
Initial consultation
and requirements gathering
1-2 hours
Wireframing and layout planning 2-3 hours
Design concept creation 3-4 hours
Content creation and copywriting 2-3 hours
Page building in Tilda 4-6 hours
Responsive design adjustments 1-2 hours
Basic SEO setup
(meta tags, alt texts)
1-2 hours
Testing and quality assurance 1-2 hours
Client review and revisions 1-2 hours

02. Corporate Website (WordPress, up to 20 pages) - 60-100 hours

 

Task Time Estimate
Project planning and requirements analysis 3-5 hours
WordPress installation and initial setup 1-2 hours
Plugin research, installation, and configuration 4-6 hours
Homepage design and development 6-8 hours
Inner page templates design (3-5 templates) 9-15 hours
Content creation for 20 pages 10-15 hours
Content integration and formatting 5-8 hours
Contact form setup 1-2 hours
Basic SEO setup and optimization 5-6 hours
Responsive design implementation 4-6 hours
Cross-browser testing 2-3 hours
Security measures implementation 2-3 hours
Client review and revisions 5-8 hours
Training documentation creation 2-3 hours

❗These time estimates are approximate and can vary based on specific project requirements, client feedback, and unforeseen complexities. Always add a buffer for unexpected tasks and revisions.