Time Estimates

Please find approximate time estimates for routine tasks.

Uncommon tasks that are not listed here would
be tracked manually.

Time Estimates

What are the estimated times for routine tasks related to Meta ads management?

Tasks Breakdown

How are various tasks like account setup, audience research, and campaign management divided time-wise?

Ongoing Optimization

How much time is needed for ongoing ad campaign optimization and monitoring?

Summary Time Estimates

  • Account Setup and Structure (2-3 hours)
  • Audience Research and Targeting (3-4 hours)
  • Ad Creation (4-6 hours)
  • Campaign Setup (2-3 hours)
  • Pixel and Conversion Tracking Setup (2-3 hours)
  • Initial Optimization and Testing (3-4 hours)
  • Ongoing Management and Optimization

(6-10 hours per month)

Detailed Time Estimates →

  • Account Setup and Structure (2-3 hours)
  • Keyword Research and Analysis (3-4 hours)
  • Ad Group Creation (2-3 hours)
  • Ad Copy Creation (multiple variations) (3-4 hours)
  • Landing Page Setup/Optimization (2-4 hours)
  • Conversion Tracking Setup (1-2 hours)
  • Campaign Settings Configuration (1-2 hours)
  • Initial Bid Strategy Setup (1 hour)

hours per month)

(15-23 hours per month)

Detailed Time Estimates →

  • Project Kickoff Meeting (2-3 hours)
  • Project Scope Definition (3-4 hours)
  • Project Plan Creation (4-6 hours)
  • Resource Allocation (2-3 hours)
  • Setting Up Project Management Tools (2-3 hours)
  • Initial Team Briefing (1-2 hours)
  • Monthly check of website maintenance using a checklist (1-2 hours

(15-26 hours per month)

Detailed Time Estimates →

Detailed Time Estimates for Facebook/Instagram Ads

Total Initial Setup Time16-23 hours
Account Setup and Structure2-3 hours
Audience Research and Targeting3-4 hours
Ad Creation4-6 hours
Campaign Setup2-3 hours
Pixel and Conversion Tracking Setup2-3 hours
Initial Optimization and Testing3-4 hours
Ongoing Management and Optimization8-10 hours per month
Total Initial Setup Time16-23 hours

Account Setup and Structure (2-3 hours)

  • - Creating Business Manager account (30 minutes)
  • - Setting up ad account and payment method (30 minutes)
  • - Defining campaign structure and objectives (1-2 hours)
  • - Setting up existing BM and providing access (30 minutes)
01/7

Audience Research and Targeting (3-4 hours)

  • - Analyzing target demographics (1 hour)
  • - Creating custom audiences (1 hour)
  • - Setting up lookalike audiences (30 minutes)
  • - Defining interest-based targeting (30-90 minutes)
02/7

Ad Creation (4-6 hours)

  • - Copywriting for ad texts (1-2 hours)
  • - Designing visual assets (2-3 hours)
  • - Creating multiple ad variations (1 hour)
03/7

Campaign Setup (2-3 hours)

  • - Setting up campaigns in Ads Manager (1 hour)
  • - Configuring ad sets and placements (30-60 minutes)
  • - Setting budgets and bidding strategies (30 minutes)
04/7

Pixel and Conversion Tracking Setup (2-3 hours)

  • - Installing Meta Pixel on website (30-60 minutes)
  • - Setting up custom conversions via Conversion API (3 hours)
  • - Testing pixel and conversion tracking (1 hour)
05/7

Initial Optimization and Testing (3-4 hours)

  • - A/B testing ad variations (1-2 hours)
  • - Adjusting bids and budgets (30 minutes)
  • - Refining targeting based on initial results (1-2 hours)
06/7

Ongoing Management and Optimization (6-10 hours per month)

  • - Daily performance monitoring (1 hour per week)
  • - Weekly report generation and analysis (1 hour per week)
  • - Bid and budget adjustments (1 hour per week)
  • - Audience refinement (1 hours per month)
  • - Creating new ad variations (2 hours per month)
07/7

❗️ Note: Ongoing monthly Meta Ads management starts from 6 hours per month

Ongoing Monthly Tasks

Daily Performance Monitoring1 hour/week (4 hours/month)
Bid Adjustments1 hour/week (4 hours/month)
Keyword Optimization1 hour/month
Ad Copy Testing and Optimization1 hour/month
Budget Management1 hour/month
Quality Score Improvement1 hour/month
Negative Keyword Management1 hour/month
Performance Reporting1 hour/month
Total Ongoing Monthly Management8 hours/month

Daily Performance Monitoring (1-5 hours/month)

  • - Reviewing key metrics (15 minutes daily)
  • - Identifying and addressing immediate issues (as needed)
01/8

Bid Adjustments (1-5 hours/month)

  • - Analyzing keyword performance (1 hour/week)
  • -Adjusting bids based on performance (1 hour/week)
02/8

Keyword Optimization (1-3 hours/month)

  • - Identifying new keyword opportunities (1 hour)
  • - Pausing underperforming keywords (30 minutes)
  • - Expanding keyword match types (30 minutes-1 hour)
03/8

Ad Copy Testing and Optimization (1-3 hours/month)

  • - Creating new ad variations (1 hour)
  • - Analyzing ad performance (30 minutes)
  • - Implementing winning ad copies (30 minutes-1 hour)
04/8

Budget Management (1-2 hours/month)

  • - Reviewing budget allocation (30 minutes)
  • - Adjusting budgets based on performance (30 minutes-1 hour)
05/8

Quality Score Improvement (1-3 hours/month)

  • - Analyzing Quality Score factors (1 hour)
  • - Implementing improvements to ads and landing pages (1-2 hours)
06/8

Negative Keyword Management (1-2 hours/month)

  • - Reviewing search terms report (30 minutes)
  • - Adding new negative keywords (30 minutes-1 hour)
07/8

Performance Reporting (1-3 hours/month)

  • - Gathering and analyzing data (1 hour)
  • - Creating comprehensive report (1-2 hours)
08/8

❗These estimates can vary based on account size, industry competitiveness, and specific client needs. Complex accounts or those requiring frequent changes may require additional time.

❗️ Note: Ongoing monthly Google Ads management starts from 8 hours per month

Time Estimates for Project Management in Digital Marketing

One-Time TasksTime Estimate
Project Kickoff Meeting2-3 hours
Project Scope Definition3-4 hours
Project Plan Creation4-6 hours
Resource Allocation2-3 hours
Setting Up Project Management Tools2-3 hours
Initial Team Briefing1-2 hours
Monthly check of website maintenance using a checklist0.5 hour
Total One-Time Setup14-26 hours

 

Ongoing Monthly TasksTime Estimate
Weekly communication with PPC specialists1-2 hours/month
Weekly KPI reports1 hour/month
Monthly KPI reports1 hour/month
Daily task formation and control4-12 hours/month
Weekly meeting with customer4 hour/month
Budget planning and control1 hour/month
Team communication check ins (chat, calls)
4-20 hours/week
Total Ongoing Monthly Management15-40 hours per month

❗These estimates can vary based on project complexity, team size, and specific client requirements.

❗️ Note: Ongoing monthly management starts from 15 hours per month

Time Estimates for Digital Marketer

New Project Launch

One-Time TasksTime Estimate
Initial Client Consultation2-3 hours
Market Research and Competitor Analysis8-10 hours
Digital Marketing Strategy Development10-15 hours
Website Audit and Optimization Plan6-8 hours
Social Media Accounts Setup/Optimization4-6 hours
Google Analytics and Tag Manager Setup3-4 hours
Google Ads Account Setup4-6 hours
Meta Ads Account Setup4-6 hours
Email Marketing Platform Setup3-4 hours
Content Calendar Creation (3 months)6-8 hours
Landing Page Design Brief3-4 hours
Initial Ad Creatives Development5-7 hours
Tracking and Reporting Setup4-5 hours
Team Onboarding and Task Distribution3-4 hours
Client Presentation and Approval2-3 hours
Total for New Project Launch72-100 hours

Total for New Project Launch 72-100 hours

❗️ Note: These estimates can vary based on project complexity, industry, client needs, and the specific mix of services required. Some tasks may overlap or require different time allocations depending on the project's unique requirements.

Time Estimates for Design Works

Design TaskTime Estimate
Banner (2 sizes, 2 languages)1 hour
Banner (3 sizes, 2 languages)1-3 hours
Banner (3 sizes, 3 languages)1-3 hours
Motion banner
(1 size, 1 language)
2-4 hours
Motion banner
(2 sizes, 2 languages)
2-3 hours
Motion banner
(3 sizes, 2 languages)
2-3 hours
Motion banner
(3 sizes, 3 languages)
2-4 hours
Website design – Desktop per page2-3 hours
Website design – Mobile per page1-2 hours

❗These estimates can vary based on design complexity, client revisions, and specific requirements.

Time Estimates for SEO Works

TaskTime Estimate
Initial SEO Audit8-12 hours
Keyword Research and Analysis6-8 hours
On-Page SEO Optimization (per page)1-2 hours
Technical SEO Implementation10-15 hours
Content Strategy Development5-7 hours
Content Creation
(per 1000-word article)
4-6 hours
Link Building
(per high-quality backlink)
2-3 hours
Local SEO Setup5-7 hours
SEO Reporting Setup3-4 hours
Monthly Performance Analysis3-4 hours

❗These estimates can vary based on website size, competition level, and specific client requirements.

Time Estimates for Email Marketing Works

 

TaskTime Estimate
Email Strategy Development6-8 hours
Email Template Design3-5 hours
Email Content Creation
(per email)
2-3 hours
List Segmentation2-4 hours
A/B Testing Setup2-3 hours
Campaign Setup
and Scheduling
1-2 hours
Performance Tracking Setup2-3 hours
Monthly Campaign Analysis3-4 hours
List Management and Cleaning2-3 hours/month

❗These estimates can vary based on campaign complexity, list size, and specific client requirements.

Time Estimates for Copywriting Works

 

TaskTime Estimate
Social Media Ad Copy
(per platform)
1-2 hours
Google Ads Copy (per ad group)2-3 hours
Website Copy (per page)3-5 hours
Email Copy (per email)2-3 hours
Meta Ads Copy
(per ad set)
2-3 hours
Blog Post (500-1000 words)3-5 hours
Product Description
(per item)
1-2 hours
Press Release3-4 hours
Landing Page Copy4-6 hours
Video Script (per minute)1-2 hours

❗These estimates can vary based on research required, client revisions, and specific project complexities.

Detailed Scope of Work for Website Development

01. Landing Page (Tilda) - 15-25 hours

 

TaskTime Estimate
Initial consultation
and requirements gathering
1-2 hours
Wireframing and layout planning2-3 hours
Design concept creation3-4 hours
Content creation and copywriting2-3 hours
Page building in Tilda4-6 hours
Responsive design adjustments1-2 hours
Basic SEO setup
(meta tags, alt texts)
1-2 hours
Testing and quality assurance1-2 hours
Client review and revisions1-2 hours

02. Corporate Website (WordPress, up to 20 pages) - 60-100 hours

 

TaskTime Estimate
Project planning and requirements analysis3-5 hours
WordPress installation and initial setup1-2 hours
Plugin research, installation, and configuration4-6 hours
Homepage design and development6-8 hours
Inner page templates design (3-5 templates)9-15 hours
Content creation for 20 pages10-15 hours
Content integration and formatting5-8 hours
Contact form setup1-2 hours
Basic SEO setup and optimization5-6 hours
Responsive design implementation4-6 hours
Cross-browser testing2-3 hours
Security measures implementation2-3 hours
Client review and revisions5-8 hours
Training documentation creation2-3 hours

❗These time estimates are approximate and can vary based on specific project requirements, client feedback, and unforeseen complexities. Always add a buffer for unexpected tasks and revisions.